PRIVACY POLICY

1. Introduction

This Privacy Policy explains how Domaine Alice Hartmann ("we," "us," or "our") collects, uses and protects your personal information when you visit our website, purchase wine, join a wine club, or contact us. By using our website or services you agree to the practices described below.

2. Information We Collect

We collect the following categories of personal information:

• Identity and contact data: name, email address, billing and shipping address, phone number, and date of birth (required by law for alcohol purchases).
• Transaction data: order history, payment method details (processed securely by our payment provider — we do not store full card numbers), and wine club membership information.
• Account data: username, password, and preferences saved in your Commerce7 account.
• Marketing data: your preferences for receiving marketing communications and newsletter subscriptions.
• Technical data: IP address, browser type and version, time zone, operating system, and pages visited, collected via cookies and analytics tools including Google Analytics.
• Communications data: records of any correspondence you send us via contact forms or email.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil wine orders and club shipments.
• Manage your wine club membership, including processing payments and sending shipment notifications.
• Verify that you are of legal drinking age (21 years or older) as required by US law.
• Send transactional emails including order confirmations, shipping updates and club release notices.
• Send marketing and newsletter emails where you have opted in — you may opt out at any time.
• Improve our website and services using aggregated analytics data.
• Comply with legal obligations including alcohol shipping regulations and tax reporting.

4. Cookies and Analytics

We use cookies and similar technologies to operate and improve our website. These include strictly necessary cookies required for the website to function, and analytics cookies (including Google Analytics) that help us understand how visitors use our site. You may disable non-essential cookies through your browser settings. Note that disabling cookies may affect certain website functionality.

5. Sharing Your Information

We do not sell your personal information. We may share it with:

• Commerce7 (our e-commerce and wine club platform) to process orders and manage memberships.
• Payment processors to securely handle transactions.
• Shipping carriers to deliver your orders.
• Email service providers to send transactional and marketing communications.
• Google Analytics and similar analytics providers on an anonymised basis.
• Legal and regulatory authorities where required by law, including alcohol shipping compliance.

All third-party service providers are contractually required to protect your data and use it only for the purposes we specify.

6. Alcohol Shipping

We ship wine directly to consumers in all US states where direct-to-consumer wine shipping is legally permitted. By placing an order, you confirm that you are at least 21 years of age and that the recipient of any shipment is also 21 or older. Wine deliveries require an adult signature at the time of delivery. Shipping availability and regulations vary by state and are subject to change.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including maintaining your account, processing transactions, and complying with our legal and tax obligations. You may request deletion of your account and personal data at any time by contacting us, subject to any overriding legal retention requirements.

8. Your Rights

Depending on your state of residence, you may have rights under applicable US privacy laws (including the California Consumer Privacy Act for California residents) including:

• The right to know what personal information we collect and how it is used.
• The right to request deletion of your personal information.
• The right to opt out of the sale of personal information (we do not sell personal information).
• The right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at info@alice-hartmann.wine.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. Payment transactions are encrypted and processed by PCI-compliant payment providers. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and services are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

12. Contact Us

For questions or requests relating to this Privacy Policy, please contact us at:

Domaine Alice Hartmann (HY USA Inc) · Angwin, California 94508, USA · info@alice-hartmann.wine